|
Contact: Jim at FantasyHealthball.com
Just in time for the start of the 2010 NFL season (Sept. 9, 2010), the world just got its first fantasy sports diet and exercise book - Fantasy Healthball: Football Edition - The Fantasy Sports Diet and Exercise Program Where You Take On The Pros.
San Rafael, CA - August 23, 2010 -- Fantasy Healthball contains no-nonsense "Dr. Oz sort of health advice" wrapped neatly in a fantasy sports package that makes diet and exercise a competitive game. It is like a powerful combination of Nutrition for Dummies, Eat This Not That! Supermarket Survival Guide, and popular fantasy sports websites. Readers learn about nutrition, calories, weight loss, eating strategies, exercise, healthy tailgating recipes, and even how to perform a "Pantry and Refrigerator Exorcism!"
Starting as a popular website and blog, FantasyHealthball.com launched at halftime of 2008's Super Bowl XLII, Fantasy Healthball turns passion for football into passion for great health and spectators into active players. Players are actively engaged in the pro football game, without having to worry about a 300-pound linebacker planting them in the artificial turf.
The "on the field" actions of pro football players relate directly to Fantasy Healthball players' healthy actions throughout the week. They earn "Healthpoints" for executing daily, good health decisions just like the pros earn points for executing a successful scoring play. The weekly result will be a win or a loss as Fantasy Healthball players attempt to have a good season and even make the playoffs! Competition is against the pros using a fantasy football scoring method, but also against your family, friends, spouse, co-workers, etc.
There are now more overweight and obese Americans than ever - two out of every three. The number gets worse each year and obesity leads to diabetes, heart disease, cancer, and premature death. In 2010, Americans don't need to be told that a side of steamed vegetables is healthier for them than a side of super-sized fries. But what they do need is to find something to believe in that will inspire them to be healthy. And that inspiration can be found in fantasy sports!
About 15 million Americans now rabidly play fantasy football. Companies like ESPN, Yahoo!, and CBS Sports report huge increases in their on-line membership - and the advertising revenues that follow - due to fantasy sports. According to an August 2003 Business Wire report: almost 17 percent of all males ages 18-39 play fantasy sports, fantasy football is the most popular fantasy sport, the average player spends almost three hours a week managing his/her team, 62% of players check their fantasy teams on-line during work, and most players are in a high income bracket.
The primary target of the book is football fans who have spent too much time on the couch and not enough time in the gym. A secondary target is their spouses who may need a non-intimidating and fun way to encourage their partner to re-create a healthy lifestyle - using a language they already know and trust - football!
Jim Ballard and Jeff Hagen form a kind of "Odd Couple" of diet and nutrition writers. Best friends since elementary school, Ballard is a wellness and exercise freak and Hagen is suffering from type 2 diabetes and weight related issues. Hagen details his personal struggles with weight issues and diabetes and how Ballard, after many prior failed attempts to get Hagen to take his health seriously, came up with the invention of Fantasy Healthball to help his friend. They are passionate about sports and have found a way to put that passion to good use...to help Hagen and as many people like him as possible.
As the book was invented as a personal quest to improve Jeff's lifestyle and confront his diabetes, the authors will be donating a significant portion of all proceeds to charitable organizations dedicated to preventing and curing diabetes and improving the lives of people affected by diabetes.
Published by "Good Fight Publishing," Fantasy Healthball is exclusively available through Amazon.com. For additional details, please enter the "Media Room" at www.FantasyHealthball.com.
###
|
